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Inovaţia a rezultat în urma colaborării companiilor Rhodia Fibras şi Canatiba, iar procesul de creaţie a durat cinci ani. Aceste societăţi susţin că noii blugi, ce poartă numele „Beauty Denim”, absorb energia corporală şi o transformă în raze infraroşii care stimulează microcirculaţia sanguină, potrivit Agerpres.
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Noul produs a fost prezentat la parada de modă Fashion Rio a stilistului brazilian Alexandre Herchcovitch, alături de multe alte tipuri de blugi şi creaţii vestimentare diverse. A ieşit în evidenţă mai ales combinaţia de fustă şi pantaloni, pe care o parte din publicul prezent la eveniment a considerat-o drept o ţinută excentrică ce nu ar trebui să ajungă pe străzi.
Citeşte şi Cum îţi alegi blugii potriviţi? Perechea perfectă de jeanşi pentru fiecare siluetă FOTO
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