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Oferta de la Discovery a fost cea mai atractivă din cele 10 depuse la Comitetul Internațional Olimpic (CIO) pentru drepturile TV ce acoperă Europa și care în mod tradițional reveneau canalelor publice naționale ce transmiteau olimpiadele.
Pentru prima oară, o singură companie a primit drepturile TV pentru olimpiadele ce se vor desfășura între 2018 și 2024: JO de iarnă 2018 de la Pyeongchang (Coreea de Sud), JO de vară 2020 de la Tokyo, JO de iarnă 2022 și JO de vară 2024, ale căror gazde nu au fost încă alese.
Discovery a promis CIO că o anumită cotă a întrecerilor olimpice vor fi disponibile gratuit pentru televiziuni și nu doar pe canalele cu plată.
Contractul include 53 de țări europene, cu excepția Rusiei, dar și a Franței și Marii Britanii, ale căror drepturi TV pentru olimpiadele din 2018 și 2020 au fost deja vândute.
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