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Indiferent că este vorba de reclame la magazine, ciorapi sau mesaje sociale anti-viol, publicitarii folosesc Photoshopul din ce în ce mai des, dar şi mai creativ.
O serie de afişuri publicitare care au folosit trupul femeilor în mod straniu sau exagerat au şocat lumea încercând să atragă atenţia. Spre deosebire de pictorialele din revistele de modă, protagonistele nu erau înfrumuseţate, ci, din contră, deveneau motiv de oripilare.
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