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Pauzele dintre reprize sunt astfel un excelent prilej pentru a se promova produse şi servicii prin intermediul unor reclame pentru care se plătesc sume colosale, scrie ziarulevenimentul.ro.
Un astfel de exemplu îl constituie şi un spot ce o are în prim plan pe celebra Kate Upton, realizat de producătorul de automobile Ferrari. Imaginile în care apare voluptoasa americancă a fost interzis de organizatorii „Super Bowl”-ului (postul TV FOX) din cauza ipostazelor cu tentă erotică în care este surprinsă tânăra în vârstă de 21 de ani.
Kate Upton a fost desemnată „modelul anului 2014” în cadrul ceremoniei în care s-au acordat premiile Style. 8 milioane de dolari costă un minut de publicitate la Super Bowl.
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