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10. KENTUCKY DERBY, cursa de cai care are loc anual în Louisville, Kentucky, în prima sâmbătă din luna mai, este un brand cotat la 70 de milioane USD
9. MLB ALL STAR WEEK, inclusiv cu meciul stelelor din campionat, American League vs. National League, este un eveniment cotat la 76 de milioane USD
8. NCAA MEN’S FINAL FOUR, turneul final al campionatului american de baschet al colegiilor, ajunge la 92 de milioane USD
7. DAYTONA 500, celebra cursă de 500 de kilometri din NASCAR ajunge la o cota de 112 milioane USD
6. JOCURILE OLIMPICE DE IARNĂ ating pragul de 123 de milioane USD
5. UEFA CHAMPIONS LEAGUE este brandul care are o cota de piata de 132 de milioane USD. Premiile acordate anual echipelor participante trec de un miliard de dolari
4. MLB WORLD SERIES, finala campionatului nord-american de baseball, un brand cotat la 140 de milioane USD.
3. CUPA MONDIALĂ LA FOTBAL este un eveniment cotat la 147 de milioane USD.
2. JOCURILE OLIMPICE DE VARĂ este un brand cotat la 230 de milioane USD. Peste 3,6 miliarde de persoane au urmărit competiţiile Olimpiadei.
1. SUPER BOWL are o valoare de piaţă de 450 de milioane USD. Ultima finală a campionatului american de fotbal (NFL) a fost urmărită în SUA de peste 163 de milioane de oameni. La SuperBowl, 30 de secunde de publicitate costă 3 milioane USD.
Sursa: Forbes.
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