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Din punct de vedere al designului, fanii nu se aşteaptă la mari modificări, ci doar ca ecranul să fie fără margini. În trimestrul care s-a încheiat la 31 decembrie 2016, Apple a vândut 78,29 milioane telefoane iPhone, faţă de 74,78 milioane în perioada similară a lui 2015 şi peste cele 77,42 milioane unităţi prognozate de analişti.
Telefoanele iPhone constituie cel mai important produs pentru Apple, fiind responsabile pentru 70% din afacerile companiei. Potrivit firmei de cercetare de piaţă Strategy Analytics, în ultimul trimestru al anului trecut grupul sud-coreean Samsung Electronics a fost devansat la Apple din poziţia de cel mai mare producător mondial de smartphone, o premieră în ultimii cinci ani.
La finalul lunii martie însă este programată lansarea vârfului de gamă de la Samsung, Galaxy S8.
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