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Glen Bell a deschis primul restaurant Taco Bell în California, în 1962, vânzând mâncare fast-food inspirată din bucătăria mexicană.
Arhitectul Robert McKay a proiectat primul fast food în stil spaniol, copiind arhitectura din Mexic, notă de personalitate care a rămas până azi imaginea Taco Bell.
Ulterior, McKay şi-a închis firma de arhitectură şi s-a alăturat lanţului Taco Bell, devenind ulterior preşedinte.
El a muncit mult la a-i familiariza pe americani cu gusturile exotice ale mâncărurilor mexicane: taco, burrito.
În 1978, când Taco Bell a fost cumpărat de PepsiCo, avea deja 900 de restaurante.
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