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Marca de motociclete Ducati ar putea să se unească într-o alianţă sau chiar cu un rival
Marca de motociclete Ducati ar putea fi unită cu un rival sau să facă parte dintr-o alianţă, având în vedere absenţa sinergiilor potenţiale cu activităţile din domeniul autoturismelor din cadrul grupului Volkswagen, a declarat miercuri directorul general al grupului Volkswagen, Herbert Diess, pentru cotidianul german Handelsblatt, transmite Reuters.
22 aug. 2018, 10:27
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Volkswagen are probleme în a găsi o soluţie pe termen lung pentru marca sa de motociclete Ducati, iar un proces de vânzare la licitaţie, plecând de la un preţ de pornire de 1,5 miliarde euro, a fost întrerupt anul trecut din cauza reticenţei sindicatelor.
„Îmi pot imagina o combinaţie sau un parteneriat cu alte mărci. Ducati, doar ca marcă simbolică de motociclete în interiorul Volkswagen Group, nu este de ajuns”, a declarat Herbert Diess, care a preluat postul de CEO al Volkswagen în luna aprilie.
Alte Articole
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Portofoliul grupului Volkswagen este format din 12 mărci, printre care automobilele VW, Lamborghini, Skoda, Seat, Bentley, Audi şi Bugatti, dar şi camioanele MAN şi Scania. AGERPRES
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