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Posesorii de iPhone, cei mai loiali clienţi ai unui brand de smartphone
Peste 84% dintre cei care dețin un terminal iPhone produs de cei de la Apple nu ar renunţa la acest brand în cazul în care pe viitor și-ar achiziţiona alt telefon, potrivit unui sondaj GfK, citat de PC World.
28 nov. 2011, 11:04
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Cifrele nu sunt tocmai îmbucurătoare pentru producătorii telefoanelor cu platformă Android, al căror procent de loializare al clienţilor este de 60%, iar în ceea ce privește posesorii de BlackBeery, doar 48% dintre ei și-ar mai achiziţiona același brand.
La sondaj au participat 4.500 de posesori de smartphone-uri din Marea Britanie, Franța, Germania, Italia, Spania, Brazilia, China, SUA și Japonia.
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