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Noua aplicaţie va permite utilizatorilor să schimbe mesaje cu cei mai apropiaţi prieteni din Instagram, să împărtăşească locul în care se află şi alte detalii. Ea oferă şi opţiunea de actualizare automată a statusului.
Aplicaţia va fi complementară Instagram. Ideea este de a oferi utilizatorilor platformei un spaţiu în care să comunice mai uşor cu cele mai apropiate contacte.
În multe feluri, aceasta pare a fi un răspuns la noile funcţii ale Snapchat.
Facebook nu a negat că s-a inspirat în trecut din Snapchat. Cel mai notabil exemplu îl reprezintă funcţia Stories.
În 2017, Facebook a început să lucreze la o formă de mesagerie privată pentru Instagram, numită Direct, la care a renunţat în luna mai a acestui an.
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