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Parfumul cu aromă de cărţi proaspăt tipărite a fost creat de autorul Gerhard Steidl, parfumierul Geza Schoen şi revista Wallpaper, cu ajutorul celebrului designer Karl Lagerfeld, care spune că „mirosul cărţilor proaspăt tipărite este cel mai frumos miros din lume”.
Parfumul de lux costă 115 dolari şi este un omagiu adus hârtiei imprimate, celebrând senzualitatea formidabilă a cărţilor.
Se spune că fiecare iubitor de cărţi este, în adâncul său, un anticar a cărui pasiune pentru textele imprimate e greu de descris în cuvinte. Dar în era ebook-urilor, mirosul cărţilor este resimţit din ce în ce mai rar, obiceiul răsfoirii unei cărţi fiind înlocuit de tehnologie.
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