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Lovitură dură pentru McDonald’s: A pierdut exclusivitatea asupra mărcii Big Mac în UE
McDonald's a pierdut exclusivitatea asupra mărcii Big Mac în Uniunea Europeană, în urma unei decizii luate de Oficiul UE pentru Proprietate Intelectuală (EUIPO), potrivit Reuters citat de ZF. Decizia a fost luată marţi, la capătul unei confruntări în justiţie între gigantul american McDonald's şi compania irlandeză Supermac.
17 ian. 2019, 08:37
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Supermac a depus, în martie 2017, o solicitare la EUIPO, prin care cerea ca gigantului McDonald’s să i se anuleze dreptul exclusiv asupra acestei mărci în Uniunea Europeană.
EUIPO şi-a motivat decizia prin faptul că McDonald’s „nu a folosit cu adevărat” marca Big Mac pentru „bunurile şi serviciile pentru care a solicitat-o”.
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Decizia EUIPO – care se aplică retroactiv, din 11 aprilie 2017 – nu este definitivă, iar compania McDonald’s are dreptul să facă apel.
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